From soya to plant


A clear brand strategy provides structure and clarity, both towards the employees and the market, potential investors and buyers. For several years already, Alpro relies on Remarkable’s expertise when it comes to the (re)positioning of its brand.

Alpro keeps involving Remarkable closely in brand related strategy meetings and work- shops. This way, the relationship of Alpro as an umbrella brand and its sub-brands was thoroughly evaluated, leading to a strategic choice to enlarge the mission from soya to plant based and to build Alpro as a plant concept brand.

Removing ‘soya’ from the company name and highlighting ‘plant power’ in its communica- tion was a fundamental step to take. More than ever, Alpro fills your cupboards with delicious plant based foods and drinks.

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