More than the sum of the parts
What brand architecture teaches us about mergers, acquisitions, and demergers
Our branding insights
Stay up to date with the latest insights on branding and trademarks in the world of brands!
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Made in… or maybe not?
The power of country associations in brands
Meer merkinzichten?
From “Kodak Moment” to snapshot
The icon that captured memories
Trade name, company name or trademark?
The nuance in name protection
A separate brand? Or better together?
What your portfolio says about your brand strategy
Summer, sun, and… Brand recognition
Why strong brand assets always work
Endorsement: how visible should the main brand be?
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What if coincidence builds a Brand?
Brand extensions and their conditions
A city logo as a trademark?
Why governments should protect their emblems properly
From mascots to slogans
When secondary brand elements become iconic
More than a name tag: How Brands convey meaning
The evolution of Brand names
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