Evian, simplification in packaging design
After 14 years Evian bottles his natural spring water in a new bottle. With this redesign they want to create a new connection with their consumers.
The simple shape with sleeker lines connects perfectly with Evian’s honest and natural personality. Evian belongs to the Danone Group and is sold in more than 130 countries. Danone’s brand extension from dairy products to water was well accepted by the consumers. The sharp new look fits perfectly with the current trend of simplification.