A delicious tradition
The Vanden Borre family has been an active player in the world of prepared meat products for more than 40 years. They decided to reinforce their future position by introducing a corporate group brand.
The brand name Tradelio has a warm and open sound and is a perfect balance between tradition, quality, taste and fun. The group can now depend on a solid corporate brand, covering all its delicious products. As well as the new name, the company needed a strong visual identity. The Tradelio logo is a simple yet powerful image that combines an abstract heart shape with a fresh green accentBack to overview