Symeta

Smart Print + Doc solutions

The printing companies Druco and Mitto are two well-known suppliers of digital printing, offset printing, mailing and document management. Druco was created as Colruyt’s internal printing department and Mitto was taken over by Colruyt in 2009. Colruyt Group Services also has its own printing unit. These 3 Colruyt printing units were merged into one company, and a new brand and positioning were required.

Colruyt asked Remarkable to assist in the brand name creation. Prior to contacting Remarkable, Colruyt had already organized a brainstorming session. The outcome of this session was sent to Remarkable and we composed a list of key notions, ranked by relevance. It became clear that ‘meta’ was one of the favourite notions. Elaborating further on the key notions, Remarkable presented the name Symeta, which was considered to be a great and very to-the-point brand name.

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