Stars of communication

The Belgian telecom operator Mobistar was looking for a new name strategy, in which different product packs would be offered. Three packs were composed, with different combinations of 2, 3 or 4 products: internet, digital television, and landline and mobile telephone subscriptions.

Following an inspiring BrandStorm session, Remarkable presented a list of linked pack name proposals, with Starpack being one of the recommendations. This name is in line with Mobistar’s existing naming policy; keep it simple. Starpack combines seamlessly the key notions of the product: a constellation of Mobistar packs.