Smartphoto

In the picture: smartphoto

ExtraFilm joined the Spector Photo Group in 1990 to develop a mail order photofinishing concept. The ExtraFilm brand identity didn’t encompass the group’s new digital activities.

Along with a new identity came a new brand name smartphoto. This reflects a dynamic e-commerce company with a passion for photography. Smartphoto stands for smart and simple solutions that enable you to enjoy and share your family photos. That’s why an abstract eye-shape is used as a symbol, as photography captures what meets the eye. The logo also reflects simplicity and digital presence.

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