Partena
- Service Brand Naming
Professional Partnership
In 1997, the social services departments of Assubel allied with the comparable departments of De Familie. Their distinctive services merged into an independent group.
The merger committee contacted Remarkable to elaborate a classic brand name development. We were looking for a contemporary and timeless name, not linked with any specific language. Partena emphasizes partnership and confidence. It underlines perfectly the professional image as a social partner.
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