PALM Hop Select

Connoisseur’s beer, made with their very own hops

In 2013, PALM Breweries introduced a beer with hops from their very own hop garden. Remarkable developed a brand name for this new connoisseur’s beer.

An authentic connoisseur’s beer requires a simple and select brand name, preferably easy to pronounce and understand in different languages. The creative process was complex yet balanced, just like the beer itself. With a clear focus on its tasty hops.

The name ‘Hop Select’ refers to the specific ingredient: the ‘Hallertau Mittelfrüh’ hop variety, harvested and selected with the greatest care. This powerful name with an international dimension makes it the perfect beer for both loyal fans and new, younger enthusiasts.

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