Oligusto

Refined meat products with olive oil

Ter Beke Fresh Food Group asked Remarkable to create a strong brand name for a new range of delicious meat products, flavored with olive oil; a tasty response to our growing need for healthy and responsible food.

Ter Beke wanted to launch a new brand that evoked key notions such as delicacies, tasty meat and the healthy and sunny touch from Southern Europe. The brand name Oligusto was selected from the presented name proposals. The ‘O’ at the start and at the end makes Oligusto a very open brand name and the contraction of the southern words ‘oli’, referring to olive oil, and ‘gusto’ which means taste, gives it a warm and sociable sound.

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