Nexura

Daikin is cool. Daikin is hot.

Daikin Europe was looking for a brand name for its revolutionary heating unit. As well as being a regular air-conditioning unit, this unit is also the first on the market to combine two types of heating: hot air, the same as in traditional heat pumps, and radiation heat. Daikin preferred an associative name that refers clearly to the unit’s revolutionary key benefits.

Daikin selected the name Nexura for this new product. Nexura is an accessible and international name aimed at future generations. The ‘sure’ stem refers to a notion of quality and reliability, while the ‘ra’ suffix also refers to the notion of radiation.

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