Have a ball!
Janssen-Fritsen is world leader in the development and production of gymnastic equipment. The company also wants to hit the indoor and outdoor sports ball market, with the exception of tennis balls. Their biggest strategic challenge is to combine the quality of an A-level brand with the price of a B-level brand, while retaining the main features of quality and durability. Remarkable’s mission was to look for a powerful pan-European name with contemporary relevance.
The name Nexan refers strongly to the company’s innovative and progressive reputation. The first syllable evokes the company’s future-oriented thinking, while the second (-san) reflects the health benefits of sports.Back to overview