Fresh from the field
In 2011, the companies PinguinLutosa* and Scana Noliko join forces to become a new food group, active in fresh products, frozen and non-frozen; mainly vegetables and potatoes. This new group wanted a new strong brand for the total of its activities, covering the whole of the new group.
After strategic consultation with the key figures in the group, Remarkable presented multiple name proposals. Finally Greenyard Foods was selected, perfectly in line with the group’s authentic ‘fresh from the field’ approach. Greenyard Foods is composed of simple English words building a solid and accessible brand name. At the centre, there’s an honest product, produced with a strong passion for the profession and great respect for nature.
Meanwhile Remarkable also created a matching visual identity. The logo’s typography is characterized by a solid basis with organic roundings. Its colours reflect freshness, hinting at the company’s core business and even reinforced by the stylized fields in the symbol.
*In the meantime Lutosa is no longer part of this food group, the potato division was sold to McCain.Back to overview