The strength, size and look of a tree are determined by visible and invisible elements, based on harmony between the roots, trunk, branches and canopy. Similarly, each company needs a stable Corporate Identity.
Your Corporate Identity is supported by a consistent and recognisable communication style, providing a strong, unambiguous image and the right perception with the target group.
Everything starts with the correct implementation of your logo in communications. A Brandography records the surrounding image language. Additionally, a House style manual can ensure that your logo is always presented correctly, and that both the graphic, colours, proportions and fonts are respected in all communications.
Furthermore, a baseline helps support your Corporate Brand and differentiate your company in the market. Some baselines are a purely functional description of your company activities. A creative or emotional approach offers a different angle for hitting the right note, continually motivating your target group.
The development of your Corporate Identity progresses in accordance with six well-considered steps, ranging from thorough analysis and expert interviews with the key stakeholders through implementation of the Brand Identity in all communication materials.
Are you interested in the Remarkable House Model? Request a copy here.