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Lutosa becomes Belviva

Frozen potato brand Lutosa disappears from the Belgian market. British company Nomad Foods – owner of Iglo – acquired Lutosa in 2016. In 2013, McCain had taken over Lutosa from…


08-08-2019 - News
 

Libra logo: copycat?

The founder and CEO of the online bank Current claims that Facebook copied their company logo and used it for its new cryptocurrency: Libra by Calibra. Indeed, Calibra’s logo, introduced…


12-07-2019 - News
 

Innocent Gazpacho

A snapshot from Arles, the European capital of photography. Great example of a category extension: same brand, complementary product category. Remarkable believes Innocent Gazpacho has a bright future ahead. Do…


11-07-2019 - News
 

Adidas revealing its true stripes

A classic example of David against Goliath: shoe company Shoe Branding Europe from Oudenaarde has beaten Adidas in court regarding the expansion of the Three Stripes trademark’s protection. Adidas wanted…


04-07-2019 - News
 

Olympic Games – The Design

Without a shadow of a doubt, the Olympic rings are 1 of the most iconic sports logos of all time. Swiss graphic designer, Olympic historian and collector Markus Osterwalder is…


27-06-2019 - News
 

Popular brands turn generic

What do Bayer, Bic, Jeep, IBM & BMW have in common? Besides being leading brands on a worldwide level, they all introduced brand names that became so popular, they’re mostly…


20-06-2019 - Classic Brands
 

Flash becomes Circ

Following our article on BOLT’s electric scooters, our most attentive blog reader Louis-Philip Cattoir (Campaign Executive at Ogilvy Social.Lab) pointed out that e-scooter company Flash is also rebranding. Due to…


13-06-2019 - News
 

Usain Bolt beaten by trademark law

Former Olympic sprint legend Usain Bolt is not allowed to enter the electric scooter ride-share market in Paris, due to a competitor with older trademark rights. No less than 450…


06-06-2019 - News
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