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Flash becomes Circ

Following our article on BOLT’s electric scooters, our most attentive blog reader Louis-Philip Cattoir (Campaign Executive at Ogilvy Social.Lab) pointed out that e-scooter company Flash is also rebranding. Due to…


13-06-2019 - News
 

Usain Bolt beaten by trademark law

Former Olympic sprint legend Usain Bolt is not allowed to enter the electric scooter ride-share market in Paris, due to a competitor with older trademark rights. No less than 450…


06-06-2019 - News
 

Lacoste x Save Our Species

Lacoste keeps reinventing itself. First the artistic & socially engaged collection paying tribute to Keith Haring. On 22 May, the Lacoste crocodile stepped aside in favour of 10 endangered species…


24-05-2019 - News
 

Brand extension for pros: Coca-Cola Energy vs Nalu

Brand extension continues to fascinate. As is often the case, the important role of the ‘sender’ is neglected. Even the world’s consumer giants struggle with it! Take Coca-Cola for instance,…


 

Architect@Work

Stay in touch with the latest architectural innovations and visit the 100th edition of Architect@Work at Kortrijk Xpo today. Don’t forget to bring along your interior architect. A very recent…


10-05-2019 - News
 

Brand extension for pros: Alpro vs Optimel

Brand extension continues to fascinate. Often it goes wrong when the producer takes his production opportunities as a starting point. Rather than choosing the consumer’s perspective, who wants to buy…


02-05-2019
 

Tiger vs Giraffe (in court)

In 1993 Frito-Lay introduced its ‘Tijgernootjes’ (Tiger nuts) under the Duyvis brand: crunchy nuts with a chequered colour pattern. The notion of the Tiger nuts can even be considered as…


25-04-2019 - News
 

Lacoste x Keith Haring

This (cro)co-branding will definitely bring colour to your life: Lacoste’s crocodile meets Keith Haring in a creative explosion of optimism. When talking about Keith Haring, Remarkable’s founder and Paris lover…


11-04-2019 - News
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