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Remarkable Yellow

The ‘gilets jaunes’ movement emerged out of anger over rising fuel prices in France and later snowballed to become a wider protest against social inequalities. Some French citizens even grab…


14-12-2018 - News
 

A Fevia & food.be celebration

During the annual meeting of Fevia, the federation of the Belgian food industry, Jan Vander Stichele (president of Lotus Bakeries) has taken over Jean Eylenbosch’s presidency. Recently Bart Buysse has…


06-12-2018 - Food.be
 

Nadar’s shop sign

Timing is everything! The sale of the iconic shop sign of the Nadar enterprise coincided with the exposition organized by the Bibliothèque nationale de France on this unique family: ‘The…


29-11-2018 - News
 

Elysée, the brand

This week, French President Emmanuel Macron and his wife Brigitte make a state visit in Belgium. Only recently, Emmanuel Macron’s cabinet has filed the trademark « Elysée – Présidence de la…


20-11-2018 - News
 

Ceci n'est pas une marque

Trademarks come in a lot of different forms & functions. 9 tips to create a truly unique brand, based on 9 various trademark types: Family name – focus on founders:…


15-11-2018 - Classic Brands
 

RaRaRa: it’s Daikin clustering

Finding the right international product name is often not as easy as it seems. It should meet all marketing, linguistic and last but not least legal requirements. Too southern for…


08-11-2018 - News
 

A world without FCB

FC Barcelona was founded in 1899. In 2018, the proud Catalan club removes the ‘FCB’ abbreviation from its world-famous logo. Last Wednesday, Barça has beaten Nainggolan’s Inter Milan in the…


25-10-2018 - News
 

Foodies in Paris

For the food sector, October is all about the international food exhibition SIAL (in Paris, 21-25 October). The Belgian food sector will be represented by more than 200 companies leaving…


18-10-2018 - Food.be
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