Sooner or later an entrepreneur has to deal with questions such as: How do I structure my range of products and/or services? How should I introduce new products, baring in mind my core business? Are my goods or services not too differentiated to be placed under 1 brand? Should I introduce different sub-brands to be marketed under 1 basic brand, or should I prefer individual brands not linked to a basic brand?
Remarkable presents an outlined strategy that works optimally when it precedes the company's and products' evolutions and offers an open structure for the future. The Remarkable Brand Strategy process contains two steps: firstly, a preliminary study is made in which the company's present product branding policy, its market and its marketing mix are discussed. Secondly, the new branding policy is developed. On the basis of the chosen scenario, Remarkable makes an inventory of the future use of the Trademark portfolio at individual product level.
Finally the Brand Strategy process results in a coherent product branding policy. This will be determined in a Brand Charter. The Brand Charter will include naming and branding procedures that are worked out to the level of individual products and it will contain openness towards future developments.
Take a look at some Remarkable realizations & references.